There's evidence American consumers are very much in a buying mood. Adobe estimates shoppers spent as much as $9 billion on Black Friday. Consumers are also expected to show up for Small Business Saturday and Cyber Monday. I joined CBS Saturday Morning to look at what this spending could mean for the upcoming holiday season.
CBS This Morning: Black Friday Kickoff
As the holiday shopping season kicks off with Black Friday, I joined CBS This Morning to discuss the business of Black Friday and why brick-and-mortar stores are not dead.
CBS This Morning: Avoiding Holiday Debt
More than 56 percent of consumers have already started their holiday shopping, and about 48 million Americans are still paying off their debt from the last holiday season. I joined CBS This Morning to discuss how to to avoid overspending this holiday season.
Holiday Shopping 2019
CBS This Morning: Black Friday
Black Friday sales are expected to hit a new record this year, with 71 percent of Americans planning to shop over the Thanksgiving weekend. Shoppers could spend more than $1 trillion this holiday season, for the first time ever. I joined CBS This Morning to discuss why consumer confidence is so high.
Have a money question? Email me here.
Celebrating Thanksgiving with NerdWallet
When I think of Thanksgiving there’s a few things that immediately come to mind. Stuffing my face with endless amounts of food. Maybe drinking copious amounts of wine. Putting on a good movie just as the food coma is about to set in. And of course, the official kickoff of the holiday shopping season.
I’m admittedly not the biggest fan of holiday shopping. That said, I realize it’s a necessary evil. So if I’m going to do it, I want to be well informed.
That’s where today’s guest, Kimberly Palmer, comes into the picture. Kimberly writes about credit cards and personal finance for NerdWallet, the site that helps people make and manage financial decisions by comparing products available from various banks, insurance companies, etc.
If you’re going to splurge for the holidays, you need to have a plan and a budget in place. There are so many apps out there to help you save some serious money, as well as Honey, a browser extension that automatically finds and applies coupon codes at checkout with a single click.
We also touched on a variety of other topics, including:
Salary negotiation tips
Millennials saving for retirement
Side hustles
Kids and finances
If you like what you heard, you can check out more from Kimberly. She has written three books about money: "Smart Mom, Rich Mom," "The Economy of You" and “Generation Earn.”
Have a money question? Email us here or call 855-411-JILL.
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Holiday Retail Sweepstakes
Digital Set to Power 2017 Holiday Sales
Analysts say that the stable economy, an improving labor market and a longer holiday shopping season — one extra weekend day this year — are expected to boost holiday sales by about four percent from a year ago. [In case you missed it, check out my Evening News piece about how brick and mortar retailers are embracing a new concept, “Retail-tainment” to bring in holiday shoppers.]
Does Black Friday Matter?
As we prepare for the retail launch of the holiday season, here’s a question worth tackling: Does Black Friday (or Gray Thursday) matter? If you’re the kind of shopper that delights in the adrenaline rush of shopping in the wee hours of the Friday after Thanksgiving, go for it. For the rest of us, it may be better to just enjoy a long weekend. Although you are likely to be barraged by offers, according to the New York Times, “the chances of snatching a great deal for a quality item are slim, largely because Black Friday is mainly designed for retailers to clear out unwanted goods, and because best-selling products rarely drop much in price.” Those warnings are unlikely to deter the throngs--Black Friday is still expected to be the Number One shopping day of the year, despite a drop off in sales estimates over the past two years.
Overall, Americans are expected to increase holiday spending, which includes all of November and December, by 3 to 3.5 percent from a year ago, according to the research firm eMarketer. Warning: don’t pay too much attention to the estimate from the National Retail Federation (NRF), which calls for a 3.6 percent increase in holiday spending in 2016. The NRF’s projections tend to overestimate sales growth because of its shaky methodology, which relies on asking consumers how much they spent last year, and how much they plan on spending this year.
With the election settled and wage growth strengthening, there could be an upside surprise to retail results this holiday season. Regardless of whether sales increase by more or less than expected, the focus will return to the growth of digital. In a report last week, the government said that overall e-commerce jumped 15.7 percent in the third quarter from a year ago, while total retail sales increased 2.2 percent in the same period. Still, most shopping still occurs in physical stores. Last quarter, E-commerce accounted for just 8.4 percent of overall retail sales.
But these numbers are somewhat misleading, because overall retail sales include the big-ticket automobile category, as well as gas and groceries. According to consultancy Strategy&, these groups are responsible for almost half of total retail sales. Without them, online’s penetration of its “addressable market” is closer to 16 percent.
The subset of digital commerce that continues to power sales is mobile. According to Adobe Digital research, in 2016, “mobile will overtake desktop for the first time in terms of driving visits to a website during the holiday season.” But consumers are using their phones more to research than to make purchases.
If you do plan to get busy this week, here are few things to keep in mind:
- Make a list of products you want to buy and start tracking their prices on Google and Amazon and then on PriceGrabber or PriceJumpon savings.com.
- The hottest gifts this season are expected to be VR devices (Oculus, PlayStation VR and HTC Vive), Pokémon, Barbie, Lego, Hot Wheels and Frozen toys, as well as Google Home and Amazon Echo.
- When you log on is important. The Monday before Thanksgiving is good for electronics; if apparel is on your list, the biggest discounts will be highest on Tuesday; and the majority of Walmart’s Black Friday deals, are available to online shoppers starting at 12:01 a.m. on Thursday. Thanksgiving Day is the best day for jewelry purchases.
- Black Friday deals: Cheap electronics, video games, DVDs, and gaming systems. And while it may not exactly be on Santa’s list, Friday may also be a good day to close a deal on a new car, as dealers seek to clear out inventory and boost sales. Cyber Monday can be ideal for toys, which are 13 percent less expensive than they were in October, according to Adobe.
- Don’t be loyal: Despite the ability to find steep discounts, 25 percent of customers will end up paying higher prices because they are loyal to a retailer.
- Download ShopSavvy, before you hit the brick and mortar stores…the app can scan barcodes and compare at other big retailers.
- Check out CNET’s Black Friday Guide, which highlights the best deals at many of the nation’s top retailers and Consumer World’s Black Friday Week Tips for Bagging a Bargain.
- Sobering reminder: The best deals always occur AFTER the holidays.
MARKETS: The post-election selloff in the bond market continued, as investors bet that the Trump administration will boost spending, cut taxes and as a result, spark an increase in inflation. The yield on the benchmark 10-year note closed at a 12-month high and logged the biggest two-week gain in 15 years. The Treasury bond market is on pace for the biggest monthly negative return since December 2009 and the overall bond market has seen the biggest two-week rout in data going back to 1990.
- DJIA: 18,868, up 0.1% on week, up 8.3% YTD
- S&P 500: 2182, up 0.8% on week, up 6.8% YTD
- NASDAQ: 5321, up 1.6% on week, up 6.3% YTD
- Russell 2000: 1315, up 2.6% on week, up 15.8% YTD
- 10-Year Treasury yield: 2.34% (from 2.12% week ago)
- British Pound/USD: 1.2356 (from 1.2593 week ago)
- December Crude: $45.54, up 5.3% on week
- December Gold: $1,208.30, down 1.3% on week, 9-month low
- AAA Nat'l avg. for gallon of reg. gas: $2.15 (from $2.18 wk ago, $2.12 a year ago)
THE WEEK AHEAD:
Mon 11/21:
8:30 Chicago Fed National Activity Index
Tues 11/22:
10:00 Existing Home Sales
Weds 11/23:
8:30 Durable Goods Orders
10:00 New Home Sales
10:00 Consumer Sentiment
2:00 FOMC Minutes
Thursday 11/24: US MARKETS CLOSED THANKSGIVING
3pm JC Penney
4pm Old Navy (some locations only)
5pm Best Buy, Toys R-Us, Macy’s
6pm Wal-Mart, Sears, Kohl’s, Target
7pm K-Mart
Large Stores Closed:
TJ Maxx, Marshall’s, Staples, Office Depot, BJs, Costco, GameStop, Lowe’s, Nordstrom’s, Neiman Marcus, Christmas Tree Shop
Friday 11/25 BLACK FRIDAY
1:00 Stock Markets close early
For Investors, Two Days Remain in 2015 (Jobs, FOMC)
Although the calendar says 33 days to go before we ring in 2016, for investors, there are exactly two days left in 2015: Friday, December 4th and Wednesday December 16th. Oh sure, there will be navel gazing over the results of the holiday shopping weekend. FYI, as it turned out, those door busters were a bit of a bust in brick and mortar stores, but they sure were effective in the digital arena. ShopperTrak reported that in-store traffic was down, but Adobe Digital index said consumers spent 14 percent more on Black Friday than last year and Thanksgiving online spending saw a 22 percent surge.
Regardless of the total holiday sales results, which will not be available for another month, there are far more important events ahead for the economy. Back to those two days…on Friday, the government will release the November jobs report. After a better than expected reading in October, when the economy added 271,000 jobs, the unemployment rate edged down to 5 percent and average hourly earnings increased by 2.5 percent from the previous year, hopes are high for follow through in November.
Economists predict nonfarm payrolls will rise by 190,000, with a range of 160,000-220,000. The unemployment rate will likely hold steady at 5 percent and earnings growth should slow from the quicker than expected pace in October, but is expected to show continued progress. .
If the jobs report comes in even at the low end of predictions, it would probably be enough ammunition for the Federal Reserve to raise interest rates at its two-day meeting, which concludes on the last important day for investors, December 16th. Janet Yellen will have two opportunities this week to pre-sell the rate hike: a speech before the Economic Club of Washington DC and testimony before the Joint Economic Committee of Congress. Although lawmakers will try to flex their muscles and attempt to prod Yellen to elaborate on the Fed’s plans, don’t expect her to give away much more than she has already stated in public.
Although these two days will be pivotal, that is not to say that there will not be volatile trading days in the month of December. As asset managers reposition their portfolios for the year-end, there is always the possibility for a low volume swing in either direction. There is also likely to be continued chatter about the narrowness of leadership in stocks. The FANG stocks (Facebook, Amazon, Netflix and Google) are said to account for gains of about 60 percent this year, while the S&P 500 and NASDAQ Composite are up 1.5 and 8.3 percent respectively.
MARKETS: While you were surfing the web on Black Friday, you may have missed a 5.5 percent drop in the Chinese stock market. The plunge was attributed to a government investigation into brokerage firms, which is part of a broader legal, regulatory and anti corruption crackdown, following a year of market swoons. Even with the late-week sell-off, the Shanghai Composite is 21 percent above its calendar year nadir on August 26th, though still remains 34 percent below its seven-year high on June 12th.
- DJIA: 17,798 down 0.1% on week, down 0.1% YTD
- S&P 500: 2,090 up 0.1% on week, up 1.5% YTD
- NASDAQ: 5,127 up 0.5% on week, up 8.3 % YTD
- Russell 2000: 1202, up 2.5% on week, down 0.2% YTD
- 10-Year Treasury yield: 2.22% (from 2.26% a week ago)
- Jan Crude: $41.71, down 0.6% on week
- Feb Gold: $1,056.20, down 1.3% on week (lowest level in more than five years, down 45% from peak 4 years ago)
- AAA Nat'l avg. for gallon of reg. gas: $2.05 (from $2.09 wk ago, $2.79 a year ago)
THE WEEK AHEAD:
Mon 11/30:
Cyber Monday
9:45 Chicago PMI
10:00 Pending Home Sales
10:30 Dallas Fed Manufacturing
Tues 12/1:
Giving Tuesday
Motor Vehicle Sales
9:45 PMI Manufacturing
10:00 ISM Manufacturing Index
10:00 Construction Spending
Weds 12/2:
8:15 ADP Private Employment Report
8:30 Productivity
2:00 Fed Beige Book
Fed Chair Janet Yellen speaks at the Economic Club of Washington DC
Thursday 12/3:
10:00 Factory Orders
10:00 ISM Non-Manufacturing Index
10:00 Fed Chair Janet Yellen testifies before Joint Economic Committee of Congress
Friday 12/4
8:30 November Employment Report
8:30 International Trade